Mallet London / Nothing is Accomplished by Standing Still.
Taking inspiration from Creative Director Tommy’s roots to launch the Mallet London SS22 apparel campaign - creating the strapline ‘nothing is accomplished by standing still’ - the campaign plays on his youth spent in and around the various estates of London on motocross bikes. In the campaign we journey through those very estates, finishing up in the affluent business district of Canary Wharf.
Cementing the campaign’s main message that the only time you should look back in life, is to see how far you’ve come.
Client - Mallet London
Concept - Mallet London
Production & Art Direction - Crème Team
Photography & Video - Katie Nattrass-Daniels
Photography Assistant & Retoucher - Meg Taylor
